Mionetto’s spring/summer partnership with Keep America Beautiful!
26 Apr 2018
We are pleased to confirm Mionetto’s spring/summer partnership with Keep America Beautiful!
This partnership will recognize Mionetto Prestige Organic DOC as a Keep America Beautiful (KAB) sponsor and is set to roll out in April building up to Earth Day (April 22nd) and extending to September.
The point to this partnership is to engage retail and consumers with Mionetto Prestige Organic DOC as a responsible player in supporting the Keep America Beautiful mission to create greener and more sustainable local communities and neighborhoods.
The Mionetto Organic Prosecco is 100% recycled packaging and the juice is 100% Organic.
KAB Leverage partnerships with affiliated local charities to leverage for market specific activities during the duration of the partnership (Apr-Sep).
- This sponsorship with Mionetto marks KAB’s 1st partnership with a wine brand! KAB BevAl sponsors have included Spirits and Beer brands.
- Through this sponsorship, Mionetto USA is committed to helping raise support to beautify community gardens across the country by matching donations (up to $5K).
- Mionetto will host a module andDonate button on usa.mionetto.com promoting this partnership and encouraging users to contribute. Donate button will direct link to KAB.org
- POS will encourage shoppers to join Mionetto and help raise support with donations to KAB via usa.mionetto.com.
- Social Media and PR activity will highlight Mionetto Organic, sponsorship and drive consumers to usa.mionetto.com to donate.
- KAB will promote partnership on its social channels (Facebook, Twitter and Instagram), KAB email lists, to affiliates in its newsletter and press releases.
About Keep America Beautiful:
KAB established in 1953, is celebrating 65 years of inspiring and educating people to end littering, improve recycling and beautifying local communities through funding and projects. The non-profit organization is driven by more than 600 state and local affiliate organizations, millions of volunteers, and the support of corporate partners, social and civic service organizations, academia, municipalities and government officials. www.kab.org.
Attached please find:
- Mionetto Organic Program Details